More Enquiries. Better Follow-Up. Real Business Growth.
McGrath Marketing Group helps service businesses build smarter systems to attract, manage and convert customer enquiries.
Customer: Sarah M. (Camp Hill) • Urgency: High
"Thanks Sarah! We received your quote request..."
Opportunity moved to: Qualified Leads Pipeline
"Every lead acknowledged in seconds, tracked in one place."
The McGrath Marketing Group practical approach.
What we work on
Four areas that move the needle for service businesses
These are the areas we focus on — practical systems and improvements, not guaranteed outcomes.
Lead Generation
We work on how your business gets found by the right people — search presence, local visibility, and channels that bring in genuine enquiries rather than empty traffic.
Lead Capture & CRM Systems
We set up practical systems so every enquiry is captured, organised and never lost — from first contact through to a tidy, usable record your team can act on.
Automated Lead Follow-Up
We build straightforward follow-up sequences so enquiries get a prompt, consistent response — giving you a real chance to convert interest into a conversation.
Conversion Optimisation
We look at where enquiries stall and make practical improvements — clearer pages, simpler steps, and better offers that help more of the right people say yes.
Most lost sales happen before you ever speak to the customer
When someone in Brisbane searches for emergency plumbing, electrical, or an air conditioning replacement, they often enquire with two or three providers.
If your business takes 4 hours to answer or leaves enquiry forms in an unmonitored inbox, the customer has usually already booked with someone else.
Enquiry Leakage Estimator
See how uncaptured calls and delayed follow-ups can quietly cost a Brisbane service business every month.
Going to faster-responding competitors.
Estimated pipeline slipping through follow-up gaps.
How we work
A straightforward process: Discover, Build, Improve
No mystery, no over-engineering. Just a clear way to audit, improve and measure your customer journey.
Discover
We audit your customer journey end to end — how enquiries arrive, how they're handled, and where opportunities slip through the cracks.
Build
We put practical improvements in place — capture systems, follow-up sequences and clearer pages — built around how your business actually runs.
Improve
We measure what's working, report on it clearly, and refine the system over time so your enquiries and conversions keep moving in the right direction.
Who we help
Built for Brisbane service businesses
Our starting point is high-value local services — but we're open to other suitable industries where better enquiry systems make a real difference.
Air-Conditioning & HVAC
Brisbane air-conditioning specialists looking to fill more service calls, installations, and seasonal maintenance bookings.
Plumbing & Electrical
Trade businesses that want a steadier, better-managed flow of qualified domestic and commercial service enquiries.
Trades & Home Services
Roofing, solar, builders, pest control and specialised services that rely on fast, dependable lead follow-up to win jobs.
Other Service Businesses
Professional and local service companies where prompt enquiry response and structured follow-up directly create new clients.
Why work with us
A practical partner, not a black box
We focus on the things that actually grow a service business — more enquiries, better follow-up, and systems you can rely on.
More about our approachTailored recommendations
Advice built around your business and your customer journey — not a generic playbook.
Straightforward communication
Clear, plain-spoken updates. No jargon, no smoke and mirrors, no surprises.
Practical systems
Tools and processes your team can actually use day to day, not vanity dashboards.
Transparent reporting
You see what's working and what isn't, in reporting you can read in a few minutes.
Focus on measurable outcomes
We care about more enquiries, better follow-up and real growth — not vanity metrics.
FAQ
Frequently Asked Questions
Direct answers to common questions about how McGrath Marketing Group works.
Let's find where your enquiries are slipping away
Request a free marketing audit. We'll review your customer journey and show you practical ways to attract and convert more enquiries.